Terms of Service
Last updated: 12 August 2026
These terms govern your use of Pasture. They apply both to shoppers who place orders through a butcher’s shop on Pasture and to the shop owners who run those shops. Please read the section that applies to you.
1. About Pasture and these terms
Pasture (the “Platform”) is a trading name of LRC Innovation Ltd (“Pasture”, “we”, “us”), a company registered in England and Wales under company number 15072688, with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ. You can contact us at support@pastureapp.co.uk.
By creating an account, placing an order, or otherwise using the Platform, you agree to these terms. If you do not agree, please do not use the Platform.
We may update these terms from time to time. For material changes we will give you at least 30 days’ notice by email before they take effect. If you do not accept a material change, you may cancel your subscription before the change takes effect; continuing to use the Platform after that date constitutes acceptance.
Definitions
- Shop (or Merchant) — an independent butcher or farm shop that uses the Platform to sell its goods.
- Customer (or Shopper) — a person who places an order with a Shop through the Platform.
- Goods — the products a Shop offers; Order— a Customer’s request to buy Goods; Content — listings, images, prices and other material a Shop publishes.
Our role
Pasture provides the software that lets a Shop take orders and run its shop. We do not sell the Goods and are not a party to the sale contract between a Customer and a Shop. The Shop is the seller and merchant of record for everything it sells.
You must be at least 18 to hold an account. You are responsible for keeping your login details secure and for activity under your account.
2. Terms for shoppers (Customers)
When you place an Order, the contract to buy Goods is between you and the Shop — not with Pasture. The Shop is responsible for the Goods, the listing, fulfilment and customer service.
Orders, prices and availability
- Prices, descriptions, weights and availability are set by the Shop. Some Goods are sold by weight, so the final price may be adjusted to the actual weight prepared, as the Shop describes at checkout.
- Placing an Order is an offer to buy. The contract forms when the Shop accepts or prepares your Order. A Shop may decline or cancel an Order (for example if Goods are unavailable), in which case any payment taken is refunded.
Collection and delivery
- Where a Shop offers collection, you choose a time slot and collect from the Shop.
- Where a Shop offers local delivery, the delivery areas, charges and times are set by the Shop. Risk in the Goods passes to you on collection or delivery.
Payment
Payments are processed by Stripe. Depending on the Shop, you may pay in full or pay a deposit. By paying you authorise the charge for your Order. Pasture does not store your full card details.
Cancellations, refunds and your rights
- Cancellations, changes and refunds are handled by the Shop under its own policy and the law.
- Your statutory rights under the Consumer Rights Act 2015 (goods must be of satisfactory quality, as described and fit for purpose) apply against the Shop as the seller.
- The 14-day right to cancel under the Consumer Contracts Regulations 2013 does not generally apply to food and other perishable or made-to-order Goods. The Shop will tell you where this is the case.
Complaints
Please raise any problem with your Order with the Shop in the first instance. If you need help reaching a Shop, contact us at support@pastureapp.co.ukand we will assist where we can, though we are not responsible for the Shop’s Goods or service.
3. Terms for shop owners (Merchants)
The service and your subscription
- We grant you a non-exclusive, non-transferable right to use the Platform to run your Shop for the duration of your subscription.
- Fees, plans and billing are as set out on our pricing page. Fees are exclusive of VAT unless stated. We may change our fees by giving you at least 30 days’ notice by email. Changes take effect at your next renewal. If you do not accept a fee change, you may cancel your subscription before it takes effect.
- Our plans do not charge commission on your orders. Where we separately agree a per-order fee with you in writing, it is deducted from each payment at the point of sale and shown on the order in your back office. We will not introduce or change such a fee without your agreement.
Your responsibilities
- You are the seller and merchant of record for your Goods, and the data controller for your Customers’ personal data (see the Privacy Policy and our Data Processing Agreement).
- You must keep listings accurate; sell only lawful Goods; and comply with all laws that apply to you, including food safety, hygiene, weights & measures, allergen and labelling rules, pricing and tax.
- You are responsible for fulfilling Orders, handling cancellations and refunds, and for customer service to your Customers.
Payments via Stripe
Card payments and payouts are handled by Stripeunder Stripe’s Connected Account Agreement, which you accept when you connect your account. You are responsible for refunds and chargebacks on your Orders. Pasture is not liable for Stripe’s acts or omissions, and payout timing is governed by Stripe.
Chargebacks and payment disputes raised by your Customers are handled through Stripe and are your responsibility as merchant of record; we will pass on any information we hold that reasonably assists you in responding to them.
Acceptable use
You must not misuse the Platform — including by breaking the law, infringing others’ rights, uploading harmful code, attempting to gain unauthorised access, or using the Platform to sell prohibited goods. We may suspend or restrict access where we reasonably believe these terms have been breached or to protect the Platform, Customers or third parties.
Where practicable we will notify you before or promptly after any suspension, explain the reason, and give you a reasonable opportunity to resolve the issue. We will lift the suspension once the issue is resolved. Suspension does not affect your obligation to pay fees accrued.
Intellectual property
- We own the Platform and all rights in it. You retain ownership of your Content, and grant us a licence to host, display and process it as needed to provide the service.
- You are responsible for ensuring your Content does not infringe anyone’s rights.
Availability
We provide the Platform with reasonable skill and care but “as is”, without any uptime guarantee beyond reasonable efforts. We may carry out maintenance and may change or withdraw features, giving notice where practical.
Term and termination
- Your subscription continues until cancelled. You may cancel at any time, with cancellation taking effect at the end of your current billing period; no further fees will be charged after that.
- We may terminate your subscription on 30 days’ written notice, or immediately if you commit a material breach of these terms and (where the breach can be remedied) fail to remedy it within 14 days of us asking you to.
- On termination your right to use the Platform ends. For 30 days after termination we will make your shop data (including your customer records and order history) available for export in a commonly used machine-readable format. After that period we will delete or anonymise it, except where the law requires us to keep it. This mirrors clause 9 of our Data Processing Agreement.
Liability
- Nothing in these terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud.
- Subject to that, we are not liable for indirect or consequential loss, loss of profit, revenue, goodwill or data, and our total liability to you arising out of or in connection with these terms is capped at the greater of £100 and the total fees you have paid us in the 12 months immediately before the event giving rise to the claim.
- We are not responsible for the contract between you and your Customers, or for the Goods you sell.
Indemnity
You agree to indemnify Pasture against claims, losses and costs arising from your Goods, your Content, your breach of these terms, or your dealings with your Customers. This indemnity does not apply to the extent a claim results from our breach of these terms, our negligence, or our failure to comply with data protection law.
Events beyond our control
Neither party is liable for any failure or delay caused by events beyond its reasonable control, including power or internet failures, hosting or third-party service outages, industrial action, epidemics, or acts of God, provided reasonable steps are taken to mitigate the effect. This does not affect your obligation to pay fees for services already provided, or either party’s right to terminate if such an event continues for more than 60 days.
General
You may not assign your rights without our consent; we may assign on notice. These terms are the entire agreement between us, no failure to enforce is a waiver, and if any part is unenforceable the rest stands. A person who is not a party has no rights under the Contracts (Rights of Third Parties) Act 1999.
4. Governing law
These terms and any dispute relating to them are governed by the law of England and Wales, and the courts of England and Wales have non-exclusive jurisdiction. If you are a consumer, you may also have the right to bring proceedings in your own place of residence.